What is Social Media?


Today’s web users are prolific creators of content, and they upload photographs, audio, and video to the cloud by the billions. Producing, commenting, and classifying these media have become just as important as the more passive tasks of searching, reading, watching, and listening. Sites such as Flickr, Picassa, YouTube, Google Video, Vimeo, and others make it easy to find images, videos, and audio clips, but the real value of these sites lies in the way that users can share, tag, comment upon, and add to the content that is there. Over the past few years, the ways we produce, use, and think about our media have undergone a profound transformation. Billions of videos, podcasts, and other forms of social media are just a click away for any Internet-connected user. As the numbers and quality of user-produced clips have increased, our notions of what constitutes useful or engaging media have been redefined. Tertiary institutions need to understand and develop strategic plans for leveraging social media and providing internally generated resources — images, audio, and multimedia — to make the process a rich, engaging, two-way dialog between audience and institution.

INSTRUCTIONS: Enter your responses to the questions below. This is most easily done by moving your cursor to the end of the last item and pressing RETURN to create a new bullet point. Please include URLs whenever you can (full URLs will automatically be turned into hyperlinks; please type them out rather than using the linking tools in the toolbar).

Please "sign" your contributions by marking with the code of 4 tildes (~) in a row so that we can follow up with you if we need additional information or leads to examples- this produces a signature when the page is updated, like this: - Larry Larry Feb 7, 2012

(1) How might this technology be relevant to the educational sector you know best?

  • O desenvolvimento da web, particularmente a web 2.0, contruíram para que vídeos se tornassem um dos recursos mais ricos para uso em educação. - Joao.Mattar Joao.Mattar Sep 7, 2012
  • add your response here

(2) What themes are missing from the above description that you think are important?

  • Penso que os vídeos (especialmente online) merecem uma categoria separada, por sua importância muito maior do que imagens ou áudios.
  • Não tenho certeza de que entrem aqui, mas se entrarem, valeria a pena incluir na descrição a Khan Academy e outros exemplos relacionados a vídeos, como iTunesU (que tem uma seção específica para ensino fundamental e médio), TeacherTube (comunidade para compartilhamento de vídeos instrucionais), SchoolTube (vídeos de diversas escolas), Academic Earth (aulas com destacados pesquisadores), Edutopia (mantido pela George Lucas Educational Foundation, oferece vídeos e artigos para professores do ensino fundamental e médio), MIT TechTV (serviço de compartilhamento de vídeos do MIT) e Big Think (entrevistas com especialistas de diversas áreas). - Joao.Mattar Joao.Mattar Sep 7, 2012

(3) What do you see as the potential impact of this technology on teaching, learning, or creative inquiry?

  • Vídeos têm o pontencial de demonstrar mais adequadamente inúmeros conteúdos trabalhados no ensino fundamental e médio, podendo portanto transformar a educação de excessivamente textual em mais visual e auditiva. - Joao.Mattar Joao.Mattar Sep 7, 2012
  • add your response here

(4) Do you have or know of a project working in this area?


Please share information about related projects via our NMC Horizon Project submission form.